JuiceFarm Debuts New Cold Pressed Juice Bar at The Palazzo

LAS VEGAS (Jan. 3, 2013)JuiceFarm, the popular cold pressed organic juice bar in Pasadena, Calif., is now open at The Palazzo Las Vegas with a limited menu just in time to start New Year’s resolutions off right. Located on the casino floor near the guest elevators and open daily 6 a.m. to 8 p.m., JuiceFarm features delicious, healthy juices, smoothies and “Rescue Remedy Kits,” designed to amp up for or recover from a night on the Strip.


Using only the highest quality organic produce, JuiceFarm’s custom-built cold press juicer gently applies 15,000 pounds of pressure, avoiding the heating effects of conventional juicers. This keeps the cellular walls intact while retaining the highest amounts of natural enzymes, vitamins and minerals without any additives.


“Las Vegas is known for decadence and sometimes overindulgence,” said Market City Caffe Hospitality Group (MCCHG) partner Chipper Pastron. “JuiceFarm strives to help balance that with organic and healthy yet tasty alternatives.”


Guests can choose from a variety of juice blends including Apple Strawberry Coconut, Just Greens and Apple, Watermelon Mint and Citrus Carrot Ginger or add a wellness shot such as Brain Food with E3 Live and apple juice; Glow with burdock root, cinnamon, maca and honey; or Defense with apple, lemon, ginger, cayenne and oil of oregano. “Boosts” offered include bee pollen, Chia seed, Goji berries, Maca powder, cardamom pods and hemp seed powder.


Fresh smoothie options include AB&J with coconut meat, strawberry, banana, grapes, fresh ground almond butter and coconut water; Kalefornia with coconut meat, kale, dates, banana, cinnamon and coconut water; The Whitney with parsley, spinach, kale, banana, whole grain oats, dates, walnuts, hemp protein, cinnamon and almond milk; Popeye with fresh ground almond butter, hemp protein, dates, spinach, cinnamon, banana and coconut water; and Nice Dates with coconut meat, cardamom pods, date paste, banana, coconut water and almond butter. JuiceFarm will also offer freshly squeezed organic orange juice and Honest Apple juice.


Sweet tooths can still be healthy with mylks, shakes and coffee drinks such as Almond Mylk, Vanilla Bean Latte or Chocolate Mylkshake with almonds, raw cacao, dates and brown rice protein powder.


Three custom Rescue Remedy Kits have been designed specifically for Las Vegas with a combination of juices, shakes, water and wellness shots to help ramp up for a night out on the town and then restore the body. The “Party Prep” increases stamina and protects the stomach with Just Greens and Apple juice, chlorophyll water, Vanilla Bean Latte, coconut water and Brain Food and Power Thru shots. For the morning after, the “Hangover Rescue Kit” helps rehydrate and recover with Beets, Carrot & Greens juice, Cinnamon Spice Latte, coconut water and Detox and Defense shots. The “Back to Normal Remedy” cleanses and brightens skin with Just Greens juice, chlorophyll water, Vanilla Almond Mylk and Detox and Glow shots.


One, two and three day cleanses will be offered as well as organic salads and super food snacks.


JuiceFarm joins MCCHG’s impressive portfolio of award-winning restaurants and entities, including Morels French Bistro & Steakhouse at The Palazzo, d.vino Italian Food & Wine Bar and Dragon Noodle Co. & Sushi Bar at Monte Carlo.


About MCC Hospitality Group (MCCHG)

Based in Los Angeles with extended roots in Las Vegas and Hawaii, MCC Hospitality Group (MCCHG) is comprised of award-winning restaurants and entities including Morels French Bistro & Steakhouse at The Palazzo Las Vegas, a classic steakhouse with cuisine by Executive Chef JL Carrera and recipient of Wine Spectator Best of Award of Excellence since 2010; Morels French Bistro & Steakhouse at The Grove, named one of the “Best Restaurant Patios In and Around Los Angeles” by CBS Los Angeles and recipient of Wine Spectator Award of Excellence since 2001;  d.vino Italian Food & Wine Bar at Monte Carlo Las Vegas, offering seasonal, farm-fresh ingredients and homemade ice cream sundaes from Executive Chef Michael Shaughnessy; Dragon Noodle Co. & Sushi Bar at Monte Carlo Las Vegas, with traditional Hong Kong-style Chinese food and sushi with quirky décor that transports diners into another world with floating baby heads and dancing bok choy; JuiceFarm in Pasadena and opening soon in Las Vegas, offering cold-pressed juice using the highest quality organic produce;Market City Cafe in Burbank featuring old-world Italian cuisine and pizzas; Peet’s Coffee & Tea Hawaii, providing specialty coffee to raise expectations of American coffee drinkers; and Vanishing PointWinery, a winery in partnership with winemaker Shawn Johnson. Partners Sal Casola, Jr. and Chipper Pastron have more than three decades of success in the food & beverage industry and continue to build MCCHG’s portfolio with innovative and top-notch ventures. For more information, visit mcchgroup.com.