OneSource June 2020


By 2026, Gen Z is estimated to become the largest U.S. consumer population. For brands looking to bounce back after the crisis, it is extremely crucial to look at what young consumers demand. With millions of people staying at home, digital media consumption has soared to new heights and Gen Z is leading the charge. They want to see their opinions valued and have a platform for their voices to be heard. Source: How Gen Z is shaping trends during COVID-19


A poll of 315 PR pros indicate the crisis has changed the industry forever and shows how communicators see their future function as businesses navigate their way back to ‘normal.’ Respondents expect to collaborate more, identifying leaders from the C-suite as top partners for future interaction and success. The top skill sets for media relation professionals are flexibility and creativity, and many are expecting a return to the prior status quo at the beginning of 2021. Source: COVID 19 highlights power of collaboration for PR Pros


TikTok has over 800 million active users worldwide and is one of the fastest growing social platforms of today.  For a musician, a TikTok influencer could make your career. Learn more about how the app has impacted the music industry. Source: TikTok is forming a new generation of influencers


If you expect to develop a video marketing strategy that succeeds where others have failed, your first priority should be to cut through the noise with animated video productions. Here are six tips for making animated videos that will speak to your audience and increase engagement. Source: 6 tips for making animated marketing videos that engage customers


Today, in our digital-first world, your brand largely exists online. First impressions are commonly made through LinkedIn profiles, Google search results and social media channels. William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed.  Source: 6 tips for building a compelling digital brand


As bars and restaurants around the world begin to reopen, owners, managers and operators are being challenged to adhere to new physical distancing guidelines. Here are 11 fun event decor ideas and products to keep guests safe.   Source: 11 Event Decor Ideas and Products Designed to Keep Guests Safe


Co-branding is a strategic marketing or advertising partnership between two non-competing brands. When done correctly, this can be a very effective brand strategy to increase awareness, tap into new markets and build a brand/business. Source: What you need to know about brand partnerships