Sprinkles Cupcakes kicked off the grand opening of its Las Vegas location at The LINQ with three days of sweet celebration.
The fun began on Wednesday at a friends and family event with people lining the walkway of The LINQ waiting for their first taste of the famous cupcakes, cookies and ice cream. Sprinkles Founder Candace Nelson hosted a VIP preview on Thursday night, spoiling guests’ dinners with sweets and champagne.
Sprinkles officially opened its doors to the public on Friday, March 21 at 10 a.m. with a line of enthusiasts eagerly waiting outside. Longtime Sprinkles fan Holly Madison stopped by to be the first person to withdraw a cupcake out of the 24-hour Cupcake ATM. Holly chose her favorite flavor, vanilla, before tasting chocolate ice cream in a red velvet waffle cone which matched her new red locks. She also took mini cupcakes home to daughter, Rainbow, and doggy cupcakes for her pooches.
“I’m really excited about Sprinkles coming to Vegas and The LINQ,” said Madison. “Both visitors to Vegas and locals will love it.”
“Bringing Sprinkles to Las Vegas at last is a dream,” said Nelson. “My husband and I have been working on this for years, looking for a perfect location and we found it here at The LINQ in the shadow of the High Roller!”
Sprinkles is open Monday through Wednesday 10 a.m. to midnight and Thursday through Sunday 10 a.m. to 1 a.m.
About Sprinkles Cupcakes
Sprinkles Cupcakes opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.” Founded by Candace Nelson, judge on Food Network’s hit show “Cupcake Wars,” and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike. From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles! Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has 14 locations nationwide, a traveling Sprinklesmobile – the world’s first cupcake truck, and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada. In 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream. For additional information and a list of future locations, please visit sprinkles.com.