OneSource August 2020


In an uncertain market, the strength of your brand can be what makes or breaks your business.  Here are a few ways to make sure your brand weathers a stormy market. Source: What gets you through market challenges?  Your brand.


With anxious, overstimulated audiences, being able to speak from a position of strength is essential and matters more than ever. COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. Here are some tips to help amplify your authentic communications online and beyond: Source: 5 tips to increase trust in the COVID-19 era.


Introducing Instagram Reels: a new way to record 15-second clips set to music on Instagram. So what is Instagram Reels, and how does it line up against TikTok? Find out everything you need to know in this blog post: Source: Introducing Instagram Reels:  Instagram’s Answer to TikTok.


After quickly pivoting to work-from-home scenarios and addressing associated challenges, 62% of creative agencies now expect to ramp up their number of video productions going forward, and 34% anticipate their online video output services to increase as well, according to a new IPV report shared with Marketing Dive. Source: 62% of agencies will ramp up video production after readjusting to WFH demands.


Automation is revolutionizing the digital marketing world, as with many other industries, changing the scope of what is possible, the way teams are structured and the expectations we have.  At the first-ever digital version of Affiliate Summit Europe, marketers shared how they’ve survived and thrived during the COVID-19 crisis, and offered perspectives from brand advertisers on how they have approached partnership automation in order to achieve increased growth – without losing the all-important human connection on which these relationships rely.  Source: Affiliate marketers share their insight: When is the pain worth the gain with automation?


What’s next in experiential experiences? Enter: the drive-through pop-up. The brainchild of San Diego-based experiential agency GDX Studios, the idea gives brands a safe, fun, and interactive way to host immersive activations for fans and consumers with personal smartphones.  Source: Here’s What’s Next in Socially Distant Brand Activations.


As community needs increase and donor income potentially drops, you may be thinking that now is the time to onboard a corporate partner. Hailey Cavill-Jaspers shares her seven step proven formula for corporate partnership success. Source: Seven Steps to corporate partnership success.